Consumer Culture in Latin America: Literature, Arts, and Spectacle

Syllabus

The purpose of the course is discussing some cultural and aesthetics experience related to consumerism in Latin America. Since the end of the nineteenth century, the act of consuming is a complex practice in which cultural habits, education, social class, taste, and income are interrelated. Poverty and wealth are overlapped in Latin American countries and the consumer habits are special points of view of inequalities and complexities. This course will discuss the culture of consumerism in a historical perspective focusing on art,

The course focuses on consumer culture in Modern Latin America throughout literature, essays, visual texts, films and new cultural experiences as “poor tourism”. The course discusses the problem of peripheral countries in the globalized economy and how culture offers a place of reflection and interchange of new experience. It also offers a genealogy of the relationship between culture and consume in modern practices as fin-de-siècle travel writing and chronicles and nodal moments during the twentieth century. In the frame of the new consumer culture studies, we will study works and practices where consumerism is a political issue. Students will be introduced to theoretical writing on consumerism in different contexts (fin-de-siècle, the Sixties, contemporary times). This course will provide students with an accurate understanding of some of the topics of modern Latin American culture related to the market, aesthetics and politics including topics as elite culture vs. popular culture, practices of resistance, representation of the violence, cities as spectacles and new phenomena as “poor tourism” and landfill art. The class will be conducted in Spanish.

Last Updated 2 years ago


Pre-Requisites

None

Bibliography

Aguilar, Gonzalo. New Argentine Films: Other Worlds (New Concepts in Latino American Cultures). Palgrave MacMillan, 2011.

Aira, César. “Las dos muñecas”. En La trompeta de mimbre. Rosario, Beatriz Viterbo,

Andermann, Jens. New Argentine Cinema. New York, I.B. Tauris, 2011.

Arnould, Eric J. “Global Consumer Culture.” Wiley Encyclopedia of International Marketing. Eds. Jagdish Sheth and Naresh Maholtra. Chichester, West Sussex, UK, Wiley, 2011. Wiley Online Library.

Bataille, Georges. La Part maudite. Précédé de la Notion de dépense. Introduction de Jean Piel. Paris, Editions de Minuit, 1967.

Benjamin, Walter. “The work of Art in the Age of Mechanical Reproduction,” Illuminations. Edited and with an Introduction by Hannah Arendt. Translated by Harry Zorn. New York: Schoken Books, 1968

Bourdieu, Pierre. La distinction. A social critique of the judgement of taste. Cambridge/ Mass., Harvard University Press, 1984.

Bourriaud, Nicolas. Radicant: pour une esthétique de la globalisation. Paris, Denoël, 2009.

Buck-Morss, Susan. Dreamworlds and Catastrophe. The Passing of Mass Utopia in East and West. Cambridge, MIT Press, 2000.

Carpentier, Alejo. Crónicas caribeñas. La Habana, Instituto Cubano del Libro, Editorial Letras Cubanas, 2012.

Carrera, Arturo. Potlatch. Buenos Aires, Interzona, 2004.

Cortázar, Julio. Rayuela. Buenos Aires, Sudamericana, 1980.

Crary, Jonathan. Suspensions of Perception. Attention, Spectacle, and Modern Culture. The MIT Press, Cambridge/Massachusetts and London, 1999.

Darío, Rubén. Viajes de un cosmopolita extremo. Edición a cargo de Graciela Montaldo. Buenos Aires, Fondo de Cultura Económica, 2013.

Davidson, Martin. The Consumerist Manifesto: Advertising in Postmodern Times. London, Routledge, 1992.

Debord, Guy. Society of Spectacle. Detroit, Black and Red, 1977.

Draper, Susana. Afterlives of Confinement. Spatial Transitions in Postdictatorship Latin America. Pittsburgh, University of Pittsburgh Press, 2012.

García Canclini, Néstor. Consumidores y ciudadanos: Conflictos multiculturales de la globalización. México, Grijalbo, 1995.

———————————-. La globalización imaginada. Paidós, Barcelona, 1999.

Gilman, Claudia.  Entre la pluma y el fusil. Debates y dilemas del escritor revolucionario en América Latina. Buenos Aires, Fondo de Cultura Económica, 2003.

Giunta, Andrea. Vanguardia, internacionalismo y política. Buenos Aires, Paidós, 2001.

Gómez Carrillo, Enrique. Vistas de Europa. Madrid, Mundo Latino, 1919.

Groys, Boris. Volverse público. Las transformaciones del arte en el ágora contemporánea. Buenos Aires, Caja Negra, 2014.

Jaguaribe, Beatriz. “Favelas and the Aesthetics of Realism: Representations in Films and Literature”. Universidade Federal de Rio de Janeiro, 2012.

Karatani, Kojin. The Structure of World History: From Modes of Production to Modes of Exchange. Durham: Duke UP, 2014.

Kracauer, Siegfried. The Salaried Masses. Duty and Distraction in Weimar Germany. London-New York, Verso, 1998.

Kracauer, Siegfried. The Mass Ornament. Weimar Essays. Cambridge and London, Harvard University Press, 1995.

Lury, Celia. Consumer Culture. New Brunswick, New Jersey, Rutgers University Press, 2012.

Martel, Frédéric. Mainstream. Enquête sur cette culture qui plaît à tout le monde. Paris, Flammarion, 2010.

Milanesio, Natalia. Workers go Shopping in Argentina: The Rise of Popular Consumer Culture. Albuquerque, University of New Mexico, 2013.

Orages. Litérature et culture 1760-1830. N. 4 Boulevard du crime: Le temps des spectacles oculaires. Préparé par Olivier Bara. Mars, 2005. http://orages.eu/?p=240

Price, Rachel. The Object of the Atlantic. Concrete Aesthetics in Cuba, Brazil, and Spain, 1868-1968. Evanston, Northwestern University Press, 2014.

Rama, Angel. La ciudad letrada. Montevideo: Fundación Internacional Angel Rama, 1983.

Angel Rama (ed.).  Más allá del boom: Literatura y mercado. Buenos Aires, Folios, 1984.

Rancière, Jacques. The Politics of Aesthetics. The distribution of the Sensible. Translated with and Introduction by Gabriel Rockhill. London and New York: Continuum, 2004.

Rejtman, Martín. Silvia Prieto. DVD Pack. Buenos Aires, Colección MalBA, 2008.

Rocchi, Fernando. “Consumir es un placer: La industria y la expansión de la demanda en Buenos Aires a la vuelta del siglo pasado.” Desarrollo Económico. Vol 37, n. 148. Jan-March, 1998. http://www.jstor.org/stable/3467411

Schifino, Martín. Páginas críticas. Formas de leer y de narrar de Proust a Mad Men. Buenos Aires, Fiordo, 2014.

Sinclair, John and Anna Cristina Pertierra (eds). Consumer Culture in Latin America. New York, Palgrave Macmillan, 2012.

Slater, Don. Consumer Culture and Modernity. Oxford, Polity P, 1997.

Sorensen, Diana. A Turbulent Decade Remembered: Scenes from the Latin American Sixties. Stanford University Press, 2007.

Veblen, Thorstein. The Theory of the Leisure Class. New York, Augustus M. Kelley Bookseller, 1975.

Wightman Fox, Richard and T.J. Jackson Lears (eds). The Culture of Consumption: Critical Essays in American History, 1880-1980. New York, Pantheon Books, 1983.

Yúdice, George. The Expediency of Culture: Uses of Culture in the Global Era. Durham, Duke UP, 2003.